Marketing strategies refer to a set of techniques and tactics used by companies to promote their products or services to potential customers. This
course will introduce students to the fundamental principles of marketing, including market research, target audience identification, brand
positioning, and messaging. Students will learn how to develop a marketing plan based on their business objectives, and how to effectively
execute that plan using various marketing channels such as social media, email marketing, and search engine optimization. The course will also
cover marketing analytics, which involves measuring the effectiveness of marketing campaigns and making data-driven decisions to optimize
future campaigns.

Course Duration

14 Hours – (2 Days) 

Course Outline

  • Introduction to Marketing
  • Market Research and Analysis
  • Target Audience Identification and Segmentation
  • Brand Positioning and Messaging
  • Marketing Plan Development
  • Marketing Channels and Tactics
  • Marketing Analytics and Optimization
  • Marketing Budgeting and ROI Evaluation