Summary
Marketing is a critical function in the banking industry that involves promoting banking products and services to customers. The course covers the
principles of marketing, including market research, segmentation, targeting, and positioning. It also covers the different types of marketing
channels, including advertising, sales promotion, and public relations. The course will also provide an overview of the regulatory framework for
marketing and the role of marketing in the banking industry.
Course Duration
14 Hours – (2 Days)
Course Outline
- Introduction to marketing in banking
- Market research
- Segmentation, targeting, and positioning
- Marketing channels
- Advertising
- Sales promotion
- Public relations
- Regulatory framework for marketing
- Role of marketing in the banking industry
- Case studies and practical applications