Summary
Market research is a critical component of any successful business strategy. This course will teach students the principles of market research,
including how to design and execute research studies, analyze data, and make data-driven decisions. Students will also learn how to identify
market opportunities and assess market demand for new products or services. The course will cover both qualitative and quantitative research
methods and introduce students to various tools and software used in market research.
Course Duration
14 Hours – (2 Days)
Course Outline
- Introduction to Market Research
- Research Design and Methodology
- Qualitative Research Methods
- Sampling and Data Collection
- Data Analysis and Interpretation
- Market Opportunity Identification
- Market Demand Assessment