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School of Business Administration PROGRAM COURSE DESCRIPTIONS

BACHELOR OF BUSINESS ADMINISTRATION (BBA) PROGRAM COURSE DESCRIPTIONS

STAT 201 – Business Statistics

This course includes topics like data interpretation, probability, normal and sampling distribution, testing of hypothesis, simple and linear regression. The course introduces different statistical methods that are applied in a business context in order to answer business related questions and help in making evidence-based decisions.

ECON 201 – Microeconomics

This course provides an understanding of the concepts, principles and theories pertaining to microeconomics, and their real-world applications. It examines the behavior of households, firms and the government and combines knowledge of the same with its analysis from a microeconomic perspective. The course covers the nature and scope of microeconomics, market structure, determinants of demand and supply in product, labor and capital markets, resource allocation and market equilibrium, price and output determination, consumer and producer surplus and market regulation through government intervention.

MKTG 201 – Principles of Marketing

This course is designed to provide the students with an overview of marketing principles, concepts, theories, and models as they apply to different business situations. It will prepare them to understand and reflect upon marketing practices adopted by business organizations to acquire, retain and develop customers. It will also enable them to apply marketing tools to analyze the markets and position products or services effectively and ethically.

ACCT 202 – Introduction to Financial Accounting

This course covers the application of basic principles of financial accounting concepts and procedures necessary to perform the accounting process that produces financial statements for proprietorship, partnership and companies. It deals with operating cycle and accounting for merchandising, manufacturing, service operations of business, and preparation of cash flow statement, inventory valuation methods and familiarizing the role of standard setting bodies in the field of accounting.

RESM 202 – Research Methodology

This course introduces students to the scope and nature of research and its application in business field. The course emphasizes on problem identification, research methods, data collection and analysis, interpretation and presentation of major research findings. Students will also critically evaluate academic publications and empirical studies.

ACCT 203 – Managerial Accounting

This course introduces students to the fundamental concepts and techniques of managerial accounting and the information needed by management for planning and decision making. It covers job-order and process costing systems, cost-volume-profit analysis, variable and absorption costing, capital budgeting, budgetary planning and control, decentralization, and performance evaluation in decentralized organizations.

BUSN 203 – Business Communication

This course aims to introduce students to business writing. It is designed to improve the ability of the student to communicate at workplace in different contexts using multiple formats, channels and digital media platform. It will cover the process and significance of communication, followed by application of various channels of business communication, including letters, memos, e-mails, sales messages, reports and oral presentation, in creation and presentation of effective business documents.

ECON 204 – Macroeconomics

This course provides an understanding of macroeconomics concepts, and their application in the real world life. It integrates the knowledge with the analysis of the aggregate behavior of households, firms and the government from macroeconomic perspective. The course covers the nature and scope of the macroeconomics, determinants of gross domestic output and national income, determinants of aggregate demand and supply, aggregate labor market and unemployment, money markets and inflation, government policies for stabilizing the long run growth and economic sustainability.

FINA 204 – Financial Management

This course covers financial theories and practical application to corporate financial decisions used to increase the value of the firm. Topics discussed include valuation of fixed income securities, stocks and options, cost of capital, capital budgeting, financial planning and forecasting. It also introduces students to capital structure, working capital management, mergers and acquisitions and other special and advanced topics in financial management. 

ECON 206 – The Global Economy

This course provides an integrated understanding of economics concepts and their application from global perspective. It covers the concepts and determinants of trade, benefits and cost of trade liberalization, resources and factors movements at international level and its impacts. The course includes Regional Trade Agreements, determinants of exchange rates and balance of payments among economies. The course also provides a section on economic development and sustainability from GCC perspective.

ECON 207 – The GCC Economies

This course introduces students to the Gulf Cooperation Council (GCC), formation, purpose and its relevance in the Middle East and global economic environment. It focuses on the economic, social and cultural development of the GCC members since the formation. Major issues examined are diversification of economies, trade, labor, education and the barriers towards achievement in these areas.

MGMT 208 – Principles of Management

A foundation course designed to provide students with a basic understanding of organizations with emphasis on conceptual and interpersonal skills. It provides background on the development of business culture and introduces the underlying concepts of organization and management with emphasis to the UAE context. It covers the general area of management in today’s workplace including fundamental management functions such as planning, organizing, leading and controlling

BULW 305 – BUSINESS LAW

This course covers the fundamental concepts of legal theory, types and sources of law, legal and judicial systems, property and business protection. It focuses on the principles and practices of the law on contracts, sales and lease, negotiable instruments, and agency. The course also deals with the effects of business law on local and international business operations, and elaborates on the law of intellectual property, corporate governance, and securities.

ETIC 306 – Business Ethics

This course introduces students to the relevance of ethics and social responsibility in business. It aims to present a framework that can be used to identify, critically analyze and resolve ethical issues encountered in the workplace at the individual, organizational, and societal levels. The course covers factors affecting decisionmaking with an emphasis on issues related to social responsibility, corporate governance, ethics programs, and sustainability.

MGMT 209- Career Preparation & Planning

This course will help the students to identify and prepare for potential careers. It provides an introduction to the critical skills required for successful career planning and job searching. Students will complete different self-assessment activities to explore their personal potential in order to enhance the chances of success in their chosen careers.

MGMT 307 – Operations Management

This course provides a study of the major concepts and practices applied operations management. The course integrates the knowledge with the practices and operational functions both in manufacturing and service businesses. This course covers the topics of planning, forecasting, product and service designing, strategy designing and selection for operations, process controlling, supply chain management, inventory management, quality control and project management.

INM 307 – Quantitative Business Analysis

This course is designed to introduce the students to data analysis with a focus on descriptive and inferential statistical concepts and methods. Topics include: Grouping of data, Histograms, measures of central location, Variance and Standard deviation, Probability, Conditional probability, Discrete and Continuous Probability Distributions – Binomial, Poisson, Hypothesis Testing, linear and multiple regression analysis.

MGMT 308 – International Business

This course introduces the concept, theories, tools and strategies required for successful performance of a Multi-National Corporation (MNC) in dynamic Global business environment. Environmental analysis, strategy selection and evaluation, and country risk analysis are covered to enhance the managerial competency of a student. WTO and regional trading blocks are also included to provide further insight of international business complexities.

INM 308 – Operations Research

This course is designed to expose students to the concepts and applications of operations research, with emphasis on linear programming models, basic simplex method, transportation theory and duality & sensitivity analysis. It also gives some insight into topics such as infinite queuing models and game theory. Analytic techniques and statistical software packages including MS Excel-add-ins and LINDO will be used for solving optimization problems.

ORGB 309 – Organizational Behavior

This course focuses on the student competency to execute managerial work and challenges in the form of managing human resource in an organization. It covers the tools and techniques of organization behavior to effectively handle cultural and diversity issues. The course equips the student with leadership traits necessary to deliver managerial roles and responsibilities, and examines various theories to explain employee behavior in organizational context.

INM 400 – Production Planning and Control

This course gives students an introduction to the functional area of production operations as practiced in manufacturing industries. It includes managing materials, scheduling machines and people while coordinating suppliers and customers. Students will gain knowledge and skills in forecasting and controlling production processes, increase quality and reduce production costs. Main topics include, just-in-time systems, forecasting, aggregate planning, inventory management, materials requirements planning (MRP), and Lean manufacturing.

HURM 401 – Human Resource Management

This course covers basic concepts, theories and models of human resource management. It outlines the roles and functions of staff members in the human resources department. It covers models of human resource planning, recruitment and selection, performance appraisal, roles and responsibilities of Human Resource personnel.

MGMT 401 – Project Management

This course is an introduction to the project management concepts and applications. It covers topics necessary for laying a good foundation of Project Management purpose, function and importance in the contemporary business environment. The course examines concepts, practices, purpose and functional aspects, management and controlling in Project Management. It covers Planning, Managing Risk, Estimating and Feasibility Analysis, Work Breakdown Structures, Introduction to Project Start –up, role of Project Manager, and Project Management Office (PMO).

ACCT 401 – Intermediate Accounting I

The course covers the conceptual framework underlying the financial reporting of the enterprise in accordance with the International Financial Reporting Standards (IFRS). It covers basic elements of financial statements, recognition and valuation of account receivables, inventories, accounting for PPE, valuation and accounting for current and non-current liabilities and intangible assets.

MKTG 401 – Consumer Behavior

This course provides an understanding of how the underlying concepts of consumer behaviour impact marketing strategies. The course draws from the principles and theories relevant to the field of social sciences and aims to provide significant insight to the factors that influence consumers’ decision making process. The students will critically evaluate the current aspects of consumers’ pattern of choices with respect to dynamic societal environment.

INM 401 – Quality Management

This course is designed to provide students with an understanding of the principles, concepts, processes and procedures pertaining to the issue of total quality management. Topics covered include the theoretical base for planning a total quality management (TQM) program, the principles that make up TQM, the implications and benefits of introducing TQM into an organization and the tools and techniques that could be used to support an ongoing TQM program.

MISM 402 – Management Information Systems

This course gives the students an overview of the different types of management information systems that help organizations in improving their performance and have competitive advantage. It focuses on the aspects of database management, e-commerce, telecommunication and even information security. It even explores technical, strategic and tactical issues related to information systems.

HURM 402 – Performance and Compensation

This course examines performance management and compensation practices from different organizational perspectives. It covers basic concepts of performance management and the rewards system and shows its linkages with the strategic planning process. The course enables the student application, analyses, syntheses and evaluation of performance management approaches including benefits, incentives and merit pay within the UAE context illustrating dangers to the organization as a result of a poorly implemented performance management and reward system

ACCT 402 – Intermediate Accounting II

This course is the continuation of Intermediate Accounting I (ACCT 401) with intensive coverage of current accounting practice and reporting requirements related to shareholders’ equity, employee compensation issues, stock warrants, earnings per share, investments, business segments and interim reports, options, debt investments, leases, derivatives, accounting changes and error corrections and full disclosure in financial reporting.

MKTG 402 – E- Marketing

This course is designed to explore the implications that new technologies, primarily related to the Internet, have on marketing strategies and tactics. The course provides an understanding of technology, business concepts and issues that surround the emergence of electronic business on the Internet. It will develop an awareness and understanding of the relevant issues, advantages and disadvantages, and specific techniques involved in using the Internet as a marketing vehicle.

MGMT 403 – Leadership

This course develops understanding and insight into the roles, traits and skills of leadership in a business organization to build leadership capacities of students through feedback, reflection, and practice. It provides students with a strong conceptual foundation in leadership theories and strategies, self-awareness, incentives, innovation, change and teams management, emphasizing ethical considerations for successful leadership.

HURM 403 – Training and Development

This course covers the core functions of training and development of workforce in organizations. The course details training in organization’s identifying future training methods of training showing how training is aligned with strategy showing how learning, motivation and performance play a critical part in employee and management development. This course enables students to analyze traditional training methods against new electronic and web based training methods, helping them critically analyze the key areas of organizational training – the 5 step ADDIE process of Need Analysis, Training / Instructional Design, Content Development, Training Implementation and Training Evaluation.

ACCT 403 – Auditing I

This course covers the basic principles of auditing, generally accepted auditing standards, professional standards, ethics, audit reports, internal control, evidence gathering, materiality and risk, fraud, statistical sampling, audit techniques and audit considerations in various computerized environments.

MKTG 403 – Advertising and Promotion

This course is designed to address advertising related decisions in a business organization. It provides an appreciation of various dimensions of integrated marketing communications focusing on the advertising component. It intends to ensure effectiveness of advertisements designed through appropriate target market strategy, employing suitable message, creativity and media selection related decisions and awareness of ethical issues.

INM 403 – Decision making Science

Decision making Science deals with decision making within a managerial context. It discusses a number of systematic approaches to making decisions in problems encountered by managers. Topics include: Decision Models and Decision Trees, Forecasting, Inventory Control Models, Linear programming, , Statistical quality control, simulation modeling and Markov analysis

MGMT 404 – Management of Change

The course is an introduction to the theories and concepts of change management. It aims at developing the ability to comprehend the dynamics of individual, group and organizational change. The course covers the application of different tools and techniques used in the Change Management process. Other topics include restructuring, the role of culture and ethics during the change management process.

HURM 404 – Recruitment and Selection

This course is intended to provide the students with an understanding of recruitment and selection methods and processes. It will cover tools, techniques, and activities important to matching organizational human resources requirements and specifications with applicant abilities and motivations. External influences such as labor market, legislation and regulations and labor unions are examined.

ACCT 404 – Auditing II

This course covers investigation of financial statements and accounting processes to detect discrepancies and fraud. Topics covered include different types of fraudulent activities, red flags, fraud risk assessment, fraud prevention and detection system in different corporate entities, internal control methodologies, approaches to financial fraud investigations and legal follow up.

MKTG 404 Marketing of Services

This course explores the area of service marketing and identifies the main characteristics that differentiate service marketing from product marketing. It explores the challenges of managing services and applies the principles of services marketing to position, deliver, price and promote different services in a growing competitive business scenario. The course also introduces students to the concept of service quality and use service models to suggest an improved service strategy aiming to retain customers and build loyalty.

INM 404 – Risk Management

This course will provide the students with the skills and knowledge needed in business and society to make an assessment of assess, understand, analyze, and transfer risk. The goal of this course is to engage students in active discovery of risk management principles and tools. Students will be prepared to work in a business environment, developing an awareness of the challenges, the tools, and the process of designing and implementing a risk management plan.

STRT 405 – Strategic Management

This is a fourth year course and aims at providing students with the ability to analyse various business scenarios and foresee prospective threats and opportunities for a business organization. It equips students with the competencies to formulate strategies and develop appropriate action plan to sustain, as well as achieve, the competitive advantage in relevant markets. The course further develops student’s efficacy to execute strategic decisions based on ethical business practices.

HURM 405 – UAE Labour Law and Relations

This course deals with clauses, sections of the UAE labour law and legislation. It covers the fundamental principles, amendments and practices pertaining to labour relations. It focuses on employment issues, contractual practices, labour disputes, resolutions and appendices of UAE labour law.

ACCT 405 – Accounting Information Systems

This course covers the basic knowledge of manual and computerized accounting systems from design and audit standpoints and expose how IT developments can improve the efficiency and effectiveness of business processes. Furthermore, the course includes accounting software, accounting controls on revenue, expenditure, production cycles and general ledger reporting systems, systems design and analysis, decision support systems, systems implementation, basics on REA model, and auditing computer-based information systems.

MKTG 405 – Sales Force Management

This course introduces the dynamics between the sales personnel and sales managers in an organization. It intends to apply the sales management concepts in a business organization and provides insights of the critical steps create a motivating personal selling environment. The course covers a range of topics including the process of buying and selling, organizing the sales force, strategic role of information in sales management, motivation, recruitment and selection of sales force sales, and training and ethics in sales management.

INM 405 – Enterprise Resource Planning

This course teaches students the components of an ERP system, and the process of implementing ERP systems within a corporation to increase the overall success of the organization. The course also provides information on the ERP development life cycle, the process of selecting software and vendors, how to manage an ERP implementation project, and how to understand the concept of metrics and evaluation in an organization. Students learn the issues dealing with people and organizational change, business process reengineering, change management, operational and post-implementation activities, and the role of ethics and globalization, emphasizing the two other enterprise-level applications, Supply Chain Management, and Customer Resource Management, which are often integrated with ERP systems

INT 406 Internship/Company Project

The Internship/Company Project is the culmination of various courses undertaken by the student during the BBA program. This course provides a unique opportunity for students to acquire direct work exposure as an intern in a business organization. The course aims to enhance the skills and competencies critically needed to address business issues and offer solutions while drawing from the theories and concepts learned. It aims to provide the students with opportunities to network and enhance their career prospects.

INM 410 – Logistics and Supply Chain Management

This course aims to introduce students to the fundamental analytic tools, approaches, and techniques which are useful in operation and design of logistics systems and integrated supply chains. The course also highlights the applications of technology in critical components of the supply chain system in a firm. The material is taught from a managerial perspective, with an emphasis on where and how specific tools can be used to improve the overall performance and reduce the total cost arising due to logistics operations of a firm.