Bachelor of Business Administration in Marketing

Customer satisfaction is the key to success of any organization and a company is required to give superior value to their target customers for survival as well as sustainability.  Bachelor of Business Administration/ Marketing concentration will focus on developing the students’ skills and competencies broadly in the areas of sales and marketing, market research, product and brand management, marketing communications, digital marketing, services marketing and consulting.

Bachelor of Business Administration in Marketing is designed to enable students to qualify for managerial level positions equipped with a thorough understanding about customer centric approaches and relationship marketing in business. It will prepare the students to effectively use tools and techniques to analyze the marketing environment of a business and keep track of latest trends and practices in selling and marketing. This program is intended for students who desire to target jobs in the fields of Sales/Marketing, Business Development, Sales Account Management, Media planning, Event management, Product / Brand Management, Public Relations, Sales promotion management in public or private organizations.

In addition to General and Core courses the students will study the following compulsory and elective courses in Bachelor Degree of Business Administration (Marketing) program:

1. Consumer Behavior
2. E-Marketing
3. Advertising and Promotion
4. Marketing of Services
5. Sales Force Management
6. Internship